“A thankful heart is not only the greatest virtue,
but the parent of all the other virtues.”

- Cicero

UK beer sales have fallen through the five billion litre mark for the first time since 1975 as the consumer downturn and smoking ban continue to hit Britain's pubs and brewers.

News that annual beer sales have slipped below 50m hectolitres will come as a further blow to an industry already suffering as pubs go out of business and brewers are forced to consolidate.

Figures released to the brewing industry by the British Beer and Pub Association, and seen by The Sunday Telegraph, show total UK beer sales fell 1.7 per cent in the year to the end of April.
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The effect of the decline in consumption, combined with rising utility and commodity costs, an increase in beer duty, and the impact of the consumer downturn and smoking ban is having a catastrophic impact on Britain's pubs.

Pub closures are running at 27 a week, according to the BBPA, amounting to some 1,200 that have been forced out of business over the last 12 months.

That came as the volume of beer sold through pubs hit its lowest level since the Great Depression of the 1930s, with sales in the whole of the UK beer market down by 22 per cent since 1979.

Pubs have sold 175 million fewer pints in the past year as a direct result of the smoking ban, according to market analysts AC Nielsen.

Jake Shepherd, marketing director AC Nielsen, said: 'The winter months were particularly bad. Sales fell nine per cent through November to January when smokers would have been reluctant to stand outside in the cold to have a cigarette.'

Sales of wine were not hit as hard, dropping four per cent after the ban. Shepherd said: 'Wine has held up somewhat better than other drinks, benefiting from the increasing importance of food and women to the trade.' Cigarette sales have dropped 6 per cent since 1 July last year with smokers buying 2 billion fewer cigarettes between 1 July 2007 and April 2008.

How do you know men's lib is in full swing? When men start wearing skirts. On the street. In everyday life. The Sartorialist, Scott Schuman, snapped two men wearing skirts on the streets of Europe, and it caught us off guard — it's not like these guys were heading to a Scottish wedding in ritual dress. No, they evidently woke up that morning and decided that instead of putting their pants on one leg at a time, they'd slip a skirt over both legs. We thought we weren't ready for mirdles, but this is a whole new level.

We admit, we find the looks Schumann shot stylish. But we can't get past the fact that they're men wearing skirts, and something about that trend catching on just doesn't look or feel right. Don't get us wrong — we're all for equality of the sexes, and if Yves Saint Laurent can put women in pantsuits, there's no reason other designers can't put men in skirts. We expect to see them on the men's runways from time to time. And we find it delightful when we do, but in a non-serious way. But now that it may be getting serious, we're a bit unsettled. We don't know if America is ready for her men to be traipsing around the streets in skirts. And if they're just barely catching on in Europe now, how long before they're popular here? Five to ten years?

Commenters on the Sartorialist are smitten by these men in their skirts. One writes, "I'd do it myself (in ten years maybe)." Another writes, "There was a great Met Costume Institute show of men in skirts a few years ago — it took about 5 seconds inside to realize that the West has missed an opportunity for beautiful tailoring and sexy knees." And yet another writes, "I love both looks — I was struck by the usage of the belt on the guy with the tie — these looks are hot."

Hot? As in, Damn, that outfit compels me to get that guy's number? Hm. Dunno. But that's not to say that in several years we won't find a hot man in a hot skirt to be the sexiest thing since Brangelina. For now, though, so long as they're off the runway, we can't help but prefer to see guys with that extra bit of fabric between their thighs. But maybe we're just behind. So we'll ask you: How do you feel about men in skirts? Is the world ready for it? Or do you think it will take another decade or so for the planet to prepare?